These IDEAL measuring tapes feature magnetic dual-end hooks and double-sided blades. The large Rare Earth magnetic end hook allows professionals who work with ferrous metals to take fast and easy one-person measurements. These large dual-end hooks with double-sided blades and oversized numbers provide for precise measurements, markings, and drawings. A true zero feature ensures accurate inside and outside measuring. The dual-end hook is triple-riveted with a bottom blade protector to reinforce the blade tip and provide maximum pull-out length. A built-in shock absorber protects the blade tip. Other features on the new tape measure includes an impact-absorbing rubber molded case, graduations printed on both sides of the rule, and a nylon-coating on the 1 in. wide hardened steel blade for maximum durability.